Newism... the latest trend- Jump in, the water's warm!
I get a very interesting newsletter every month from the folks at TrendWatching.com.
This week in their Trend Briefings report they wrote about "Newism" and here's what they say..
"The ‘new’ has never been hotter, as the entire world, from emerging to mature economies, is now creating new products, services and experiences on a daily, if not hourly basis."
It made me reflect on a seminar that I spoke at recently for the Arts and Business Council of New York City. The event took place at the Foundation Center and brought together a number nonprofits to hear about fundraising auctions- new and old. It was a fascinating point/counterpoint as my co-presenter spoke about his church auction. It's an annual event and they do it the old-fashioned way. Here at BiddingForGood, we are so busy looking ahead to what's new that we sometimes forget to remember from whence we have come.
As I listened to him describe their auction, the challenges they face, the hurdles they try to overcome every year, I was actually very excited to realize just how far we have come. With technology, we have been able to break down the barriers of space and time. No longer does a fundraising event need to be confined to one location on one night with one finite group of people. No longer does the auction chair need to sweat how many people will actually show up at the event on the appointed night. Will the weather cooperate? Will the items arrive on time? Will the crowd be "feeling it". With our "newism"- Smart Auctions- many of those worries are mitigated. You can open your auction wide and invite a much broader audience. You can use all of the great tools that the internet offers to promote your event and your auction. You can create a special online destination for your auction where people can preview items in the comfort of their homes, where they can buy tickets, where they can make cash donations.
Most of my career has been about focusing on what's new and what's next. I was lucky enough to be on the original executive team of one of the first search engines on the web (AltaVista) We're talking 1997 here folks. And while it is always exciting to be looking forward, I've learned that it's a real challenge to help customers get ready to take the leap into something new. The Trend Briefing article makes the point that the pace of innovation and this emerging trend of Newism is affecting every product category and the way consumers think about products and companies. I'm wondering what we can do in this climate to help our customers make the leap. One of my favorite expressions is- "Jump in, the waters warm". Anyone have any ideas of ways that we can encourage our prospects to try the new, to move beyond the tried and true? If you have ideas, let us hear them.
What the heck.. it's summer, the air is warm and so is the water. Jump on in!