We’re working hard so you don’t have to.
This is my first post to our blog and well… there is a lot to cover! I guess a good place to start is who the heck am I? My name is Aaron Rissler and my role here is the Program Manager. One of the things we’re always striving for at BiddingForGood is to make our product as easy to use and intuitive as possible. One of the really interesting projects I’ve been working on over the summer is User Testing. What is that, you ask? Well, I'm going to tell you. It's basically all about us listening to you, our customers. We did a survey earlier this summer to get some input on some of the things we were thinking about adding to our products. In the survey we asked for volunteers to spend some time with us on the phone to look at what we were building and give us feedback. We then scheduled a number of calls to hear the feedback.
One of the areas where we needed input was around the upcoming change to our navigation in our Auction Manager. For years we’ve had the same layout in the software. There were headers on the page that organized our features into different buckets, and well, some people loved them and understood them and others did not. As a company we wanted to give the navigation a face lift and we wanted to make sure that it made sense not only to new customers but also to those who have used us for many years.
The test was pretty straight forward as we needed 2 questions answered; what features should be in the navigation of our tool and where should those features be located (what bucket)? With our engineering team and marketing team we sat down and identified our relevant audience; those who were current clients and those who had never heard of us. We drafted our test plan; with some great help from a Harvard Business School user testing pro! We took great notes to ensure we captured not only the actions of each user but how they felt while using the navigation. We learned from each and every conversation and were able to implement changes to make the product better.
The result has been amazing. We have a clean new navigation which just launched this last week. We believe it will help the longtime BiddingForGood customers and our brand new customers who are just beginning to bring their fundraising to the next level. Not a current BiddingForGood client? Click here to learn more. And if you have feedback for us. Don't be shy. We really do want to hear it. Write us. Call Us. We're all about making our products and services work harder for you.
Stay tuned for my next post: Life on the Road! How to make the most of your event.