BiddingForGood looks at Natalie Portman and Kids for Social Good
Each week, BiddingForGood likes to recap the philanthropy stories making headlines in our Goodness in Action blog. This week’s headlines represent all facets of the philanthropy world including Amazon’s corporate philanthropy efforts, Natalie Portman’s latest philanthropic role, Brooke Astor’s Estate bestowing millions to charity and the trend of kids as leaders of social good. Let’s dive in!
Amazon’s Philanthropic Efforts Criticized
PaidContent reports this week on retail giant Amazon whose hometown newspaper, The Seattle Times, criticized Amazon’s philanthropic efforts calling it a “giant, silent neighbor.” In contrast with other local companies such as Microsoft and Boeing, Amazon has maintained a surprisingly low profile in the surrounding community it has called home for nearly 18 years. In the past year it seems Amazon is getting more involved and has reached out to numerous local nonprofits, offering volunteers, in-kind donations and cash contributions. The Seattle Times wrote that this wave of charity may have taken place after a former City Council member questioned Amazon’s CEO at the annual shareholder meeting about the company’s philanthropic efforts. As our own Jon Carson (@JonCarsonB4G) wrote in this Huffington Post piece, the key to driving corporate social good is for citizens to engage and let the CEO know they are being watched.
Natalie Portman’s New Philanthropic Role
E! Online reports that Natalie Portman is taking on a new role as an ambassador for the charity Free the Children whose mission is to free children from poverty. Portman has also partnered with Dior who will donate all proceeds from the sale of the company’s newest Rouge Dior lipstick to Free the Children in support of its Scholarships for Girls’ Secondary Education in Kenya program. Donating 100 percent of the proceeds to charity is a new trend being embraced by retailers, fueled in part by an increasingly charity-savvy consumer.
Brooke Astor Estate Settlement Nets Millions for Charity
Reuters reports this week that the late fur heiress Brooke Astor’s estate has finally been resolved and will net millions of dollars for charity. Astor was well-known in New York’s philanthropic scene and has bestowed millions to support the arts and education in her beloved city. “The proceeds of the estate will result in $20 million being distributed to the Metropolitan Museum of Art, $15 million to the New York Public Library, and will create a $30 million fund designated to improve education in New York.” What an amazing legacy to leave behind.
Children Are New Trend Setters in Social Good
In this opinion piece for the Huffington Post, Nancy Gofus, COO of the Public Interest Registry writes about the rise of social movements inspired by children. Nancy writes, “I am increasingly aware of the many causes on .ORG that have amazing stories to tell. Specifically, our team often notices a growing crop of organizations emerging from the selfless acts of young kids.” We highlighted a 9-year-old who started Kent’s Soda to benefit children with autism back in this blog post about social entrepreneurship through the ages. It’s an amazing thing to see children taking such an active role in social movements. We hope their work inspires you as much as it inspires us.