Hollywood and Around the World: CSR in Corporate America
This week’s headlines in philanthropy span from the corporate sector to Hollywood and around the world. We have a piece from our very own CEO Jon Carson, a video highlighting the top social entrepreneurs worldwide, and a charitable celebrity shout out.
Corporate Social Responsibility – Bandwagon or Built-in?
Our own Jon Carson (@JonCarsonB4G) contributed a piece to Huffington Post this week regarding corporate social responsibility (CSR). He argues that brands with a strong CSR component either have it built into their company or built into the DNA of the brand. Others are jumping on the CSR bandwagon but fall short when their efforts merely serve as “window dressing,” showing some brands are in it more for the PR than the social good. What can you do? Jon encourages consumers to get involved in the discussion, use social networks to engage and report bad behavior so that CEOs know their brands are being watched.
Top Social Entrepreneurs Saving the World
Huffington Post Impact reports on a new documentary highlighting the work of top social entrepreneurs from around the world. These agents of social change are taking inventive approaches to solving some of the world’s toughest problems related to hunger, disease, clean water and security. The documentary highlights RED, TOMS and Kiva as some of the leaders in social innovation. The video features the winners of McKinsey & Company’s Social Innovation Video Contest.
Taylor Swift to Receive Big Help Award
Rolling Stone reports that First Lady Michelle Obama (@MichelleObama) will make an appearance on the Nickelodeon’s Kids Choice Awards to present country pop singer Taylor Swift (@TaylorSwift13) with the Big Help Award. The award honors outstanding charity of individuals and was given to Michelle Obama herself in 2010. Swift is being honored for raising money to benefit those suffering from natural disasters and her work with Make-A-Wish Foundation, St. Jude Medical Center and Habitat for Humanity.