Gains or Losses… It’s all “Good”
Last week our round-up was all about us, and while we could keep sharing the good news we’re generating, we want to talk about something other than BiddingForGood. So, off we go!
The holiday season is rolling along, and e-commerce sites are feeling the love, as people make progress on their shopping lists. According to the New York Times, shoppers have spent $18.7 billion on e-commerce sites so far this holiday season. Although that’s 15 percent more than last year, the article goes on to say that online retailers are luring customers with big discounts and free shipping, thereby off setting some of the revenue gains. Here at BiddingForGood, we can’t entice you by slashing the prices of items up for auction, but what we can guarantee is that the feeling of buying a gift for someone on your list AND donating to charity will make you feel really good.
Speaking of a way to lure customers to your site, one online retailer is trying its very best to get people to walk out of stores empty handed and shop online instead. AllThingsD reported that e-tail giant Amazon is giving shoppers a $5 gift certificate if they compare prices using their mobile phone application in a store. Again, we can’t give you money, but we are sure five bucks won’t warm your heart the way charitable commerce can.
While e-commerce sites are doing well, some of the organizations we work with might not be experiencing the same growth. Mashable reported that 65 percent of U.S. respondents say they expect their 2012 charitable giving will remain the same as last year. One positive note is that people surveyed said they were most likely to contribute to a cause they believe in. So, to all the non-profits out there looking to make up for the stagnant growth, be sure to spread the word about the good work you do and remember… we are here to help!